Jens Lund: From Corporate Analytics to Data-Powered Kindness

Jens Lund grew up in Copenhagen, shaped by his Danish father’s travels and business background and his Polish mother’s immigration story. Fascinated by the intersection of technology and commerce, he built on his early interest in programming by studying business and finance in Denmark, Germany and the Netherlands. After beginning his career at KPMG, he briefly worked at a small investment boutique in Berlin before returning to KPMG, where he eventually moved into analytics and global leadership roles. Today, he is the founder of a startup focused on improving diabetes care through data.

Jens spent nearly two decades at KPMG, analyzing markets and building analytics teams and global research functions. The turning point came when his eight-year-old son was diagnosed with Type 1 diabetes. Jens saw firsthand how much data modern devices generate, and how little of it clinicians can easily translate into day-to-day decisions.

That gap became a mission. Jens founded ContextML, a company creating decision-support tools for metabolic health. His product, Steddia, is a mobile app that provides personalized lifestyle and therapy recommendations for individuals living with diabetes, starting with children with Type 1. “The current devices generate a lot of data, but it's not being utilized to its full potential,” he explained. “If we can surface the right patterns at the right moment, we help both doctors and families.” The company’s mission began with that personal experience, and he knows firsthand how challenging diabetes management can be.

After years of intrapreneurship, Jens made the jump to build his own company. “Kindness is an essential thing in how we manage and deal with people every day,” he said. Working in the startup ecosystem has shown him this in practice through friends. “I asked for help that I would have otherwise never asked for—and I would never have known how willing people were.” He recalls friends offering time and support without expecting anything in return. “I thought that was a nice experience… wow. I was impressed.” He adds, “If I had stayed out of entrepreneurship, I would not have had the opportunity to see this kind of amazing thing.” These moments reinforced that people believed in the project.

Leadership, in his eyes, starts with credibility. “If you tell people to be fair… you have to do all this stuff yourself, or else it means nothing,” he noted. Today, Jens is deep in product development, working to create better tools for patients and families.

“Kindness is an essential quality of being human and society doesn't work without it. Rather than being an optional extra, it's a vital component of any activity or company.”

Jens Lund is a data scientist-turned-founder using rigorous analytics and genuine care to build a project that supports humanity and healthcare. Keep an eye out for more interviews.